International Journal of Bank Marketing: Volume 12 Issue 3
Strapline:
For the financial services sector
Subject:
Table of contents
Marketing Offshore Private Banking
Karen Maru File, Russ Alan PrinceIn the increasingly complex international private banking system,intermediaries are often used to connect client and service provider forinvestment and advisory services. In the…
2362
Selling Financial Services to the Affluent
Clifford J. Shultz, Russ Alan PrinceExamines factors that predict the successful sale of financial servicesto affluent investors. Reports on a study in which data were collectedusing a new set of scales that measure…
1088
Affluent Investors and Mutual Fund Purchases
Noel Capon, Gavan J. Fitzsimons, Rick WeingartenProbes affluent investor mutual fund investment decisions. Developsseveral different investor profiles from data on approximately 300affluent investors. These investor types…
2632
Marketing Private Banking Services to Family Businesses
Dirk R. Dreux, Bonnie M. BrownFamily businesses, whether private or public, are a major component ofthe global economic system. Since shares tend to be closely held, theseowners constitute a unique private…
2014
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami