International Journal of Bank Marketing: Volume 12 Issue 8
Strapline:
For the financial services sector
Subject:
Table of contents
Executive Forum: : The Disappearing Saver – Some Ways Forward in this Difficult Market
T.J. HughesLooks at the savings market, its importance to building societies andthe way it is changing, with specific reference to the competition fromother sectors and the emergence of…
442
Reframing the Mind of the Banker: The Changing Skill Set and Skill Mix for Effective Leadership
James H. DonnellyManagerial issues are becoming critical in the US banking industry. Thecapability of those in leadership positions is continually identified asthe most important single factor…
2101
Mapping Customer Segments for Personal Financial Services
Tina S. HarrisonDriven by changes in the regulatory environment and pressures on productprofitability, market segmentation is increasing in importance as acompetitive weapon. However, still too…
5998
Customers′ Risk Perceptions of Electronic Payment Systems
Simon S.M. Ho, Victor T.F. NgOne reason for the slow adoption rate of Electronic Fund Transfer atPoint‐of‐Sale (EFTPoS) is that consumers perceive that EFTPoS has ahigher level of risk than other traditional…
7384
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami