International Journal of Bank Marketing: Volume 13 Issue 5
Strapline:
For the financial services sector
Subject:
Table of contents
The pricing of bank payments services
Leigh Drake, David T. LlewellynAnalyses alternative forms of pricing and pricing strategies ofbank payments services and reports the results of an internationalsurvey of pricing practices in 11 countries. Makes…
2240
A comparative analysis of the affinity card market in the USA and the UK
Bodo B. Schlegelmilch, Helen WoodruffeCompares the affinity credit card markets in the USA and the UK,focusing on the members of the partnership trio: charities, card issuersand cardholders. The affinity card market…
1618
Alumni affinity credit cards: making the relationship work
Steve Worthington, Suzanne HorneThe credit card industry in the UK has a growing number of affinitycards, some of which are specifically aimed at the alumni ofuniversities. Discusses the evolution of the…
1106
Marketing of consumer credit services in a developing country: a status report
Zeynep Bilgin, Ugur YavasDescribes the status of consumer credit services marketing inTurkey. First, presents an overview of developments in the Turkishbanking sector with a focus on consumer credit…
1649
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami