International Journal of Bank Marketing: Volume 13 Issue 8
Strapline:
For the financial services sector
Subject:
Table of contents
Marketing information systems in smaller building societies
Philip J. Kitchen, Jillian F. DawesChanges in the financial services sector, brought about by newlegislation and increased competition, have led to many institutionsturning to marketing as a means of adjustment…
1457
Retail banking in Nordic countries: the case of Finland
Karin Holstius, Erdener KaynakReports the findings and implications of a bank marketing studywhich was conducted in the Turku region of Finland in 1993. Determinesthe importance of selected patronage factors…
2089
Women and financial services:: some directions for future research
Dawn BurtonAs a result of recent social and economic changes women have becomean important market segment for financial institutions. Documents thedifferences which exist in the financial…
1795
Executive forum: private banking in Europe
T.J. SherwoodThe European private banking industry is facing unprecedentedlevels of strategic and operational change. The 1994/95 edition of thePrice Waterhouse European Private Banking Survey…
1596
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami