International Journal of Bank Marketing: Volume 23 Issue 4
Strapline:
For the financial services sector
Subject:
Table of contents
Does mutual fund advertising provide necessary investment information?
Bruce A. Huhmann, Nalinaksha BhattacharyyaFinance theory proposes that consumers require information about the risk‐return trade‐off credibility information to relieve principal‐agent conflict concerns, and transaction…
4290
A conceptualisation of a customer‐bank bond in the context of the twenty‐first century UK retail banking industry
Rizal AhmadThis paper has two purposes. First, it is to highlight the importance of customer retention and bonding in the context of twenty‐first century banking environment. Second, it is…
4735
The saliency and significance of generic identity: an explanatory study of UK building societies
Hong‐Wei He, John M.T. BalmerTo investigate empirically the salience, and significance, of generic identity (industry‐wide identity) within the British Building Society Movement.
1149
Beyond satisfaction: customer attachment to retail banks
Abdullah Aldlaigan, Francis ButtleThis research paper seeks to investigate the different types of attachment that customers develop towards retail banks.
4972
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami