International Journal of Bank Marketing: Volume 38 Issue 2
Strapline:
For the financial services sectorTable of contents
Bank diversity and SME innovation: evidence from China
Hongyu Li, Junjie Wu, Zhiqiang LuThe purpose of this paper is to examine the relationship between bank diversity and small- and medium-sized enterprise (SME) firm innovation in China to evaluate the impact of…
Money transfer between banks: Evidence regarding the factors affecting speed of portfolio transfer when advisors migrate
Andrea Lippi, Laura Barbieri, Federica PoliThe purpose of this paper is to examine which individual traits of financial advisors influence portfolio transfer speed when a financial advisor recommends investors to migrate…
The role of tie strength in bank credit card referral reward programs with scarcity messages
Chanho Song, Tuo Wang, Haakon T. Brown, Michael Y. HuThe purpose of this paper is to investigate how referral reward programs (RRPs) utilizing scarcity messages influence bank credit holders’ referrals to and adoptions by close or…
Psychosocial hazards and work engagement in the Ghanaian banking sector: The moderating role of psychosocial safety climate
Theophilus Tagoe, Kwesi Amponsah-TawiahThe current happenings in the Ghana banking space and anecdotal evidence suggest that employees face psychosocial issues which impact their levels of work engagement. An…
Examining consumers’ usage intention of contactless payment systems
Heikki Karjaluoto, Aijaz A. Shaikh, Matti Leppäniemi, Roope LuomalaThe purpose of this paper is to develop and test a conceptual model that combines the modified Unified Theory of Acceptance and Use of Technology (UTAUT2) with a consumer brand…
An analysis of factors affecting mobile banking adoption
Samer Elhajjar, Fadila OuaidaThe purpose of this paper is to develop a conceptual model that explains the most important factors affecting mobile banking adoption for Lebanese banking customers.
Credit card cue effect: How mere exposure to credit card cues promotes consumers’ perceived financial well-being and spending
King Yin Wong, Michael LynnThe extant literature has mixed results regarding the credit card cue effect. Some showed that credit card cues stimulate spending, whereas others were unable to replicate the…
The effect of service quality and customer satisfaction on customer loyalty: The mediation of perceived value of services, corporate image, and corporate reputation
Pınar Özkan, Seda Süer, İstem Köymen Keser, İpek Deveci KocakoçThe purpose of this paper is to investigate the impact of customer satisfaction, service quality, the perceived value of services, corporate image and corporate reputation on…
The effect of mergers and acquisitions on customer–company relationships: Exploring employees’ perceptions in the Spanish banking sector
Paula Alvarez-González, Carmen Otero-NeiraThe purpose of this paper is to explore employees’ perceptions about customers’ reactions to mergers and acquisitions (M&A). In particular, the aim is to explore how M&A in the…
Explorations of employee-based brand equity in the banking industry from a perceived-leadership perspective
Yi-Hsuan Lee, Chan Hsiao, Hsin-Yi Chan, I-Chen LeeThe purpose of this paper is to answer the question of how brand-specific transformational leadership (TFL) and transactional leadership (TRL) enhance employee-based brand equity…
Building customer loyalty in retail banking: a serial-mediation approach
Pallavi R. Kamath, Yogesh P. Pai, Nandan K.P. PrabhuThe purpose of this paper is to advance research on the relationship between customer experience and customer loyalty by exploring the serially mediating roles of brand equity and…
The drivers of E-banking entrepreneurship: an empirical study
Khaled Saleh Al-Omoush, Mohammad Khalid Al Attar, Isam Hamad Saleh, Ayman Abdalmajeed AlsmadiThe purpose of this paper is to investigate the drivers of e-banking entrepreneurship. The impact of e-banking entrepreneurship on banks’ performance in the banking industry is…
The moderating effect of e-bank structure on French consumers’ trust
Souheila Kaabachi, Selima Ben Mrad, Anne FiedlerThe purpose of this paper is to demonstrate how an e-bank’s structure (click-and-mortar bank vs internet-only bank) influences the consumer’s evaluation of website quality, and to…
Customer perceptions of Korean digital and traditional banks
Jae Woo Shin, Ji Yeon Cho, Bong Gyou LeeThe purpose of this paper is to compare customer experience (CE) between digital and traditional South Korean bank users and its relationship with customer satisfaction (CS).
Segmenting young adults based on financial management behavior in India
Dhananjay Madhukar BapatThe profiling of young adult financial behavior can help financial service providers and financial advisors to target suitable marketing resources to specific customer segments…
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami