Table of contents
THE CASE FOR NATIONAL ECONOMIC PLANNING
Wassily LeontiefShould government chart the course of national economic policy? The favorable experiences of Japan and some European countries, as well as the recent dismal performance of the…
CHANGES IN THE WIND IN CORPORATE GOVERNANCE
Robert K. MuellerThe composition of and roles played by boards of directors will change dramatically in the 1980s. Here are thirty major issues that will shape tomorrow's board … and a creative…
COMPETITIVE ADVANTAGE: THE CORNERSTONE OF STRATEGIC THINKING
Stephen E. SouthThe idea of competitive advantage is not new. What is new is the growing acceptance of this planning concept as a general philosophy of management. In all likelihood, the notion…
THE R&D ROLE IN BRINGING NEW PRODUCTS TO THE MARKETPLACE
Samuel Rabino, Howard MoskowitzHow does a company develop the optimal product while holding down development costs and shortening lead times for introduction? The authors have developed a scaling technique that…
TOP MANAGEMENT UNDER FIRE
Lawrence R. Jauch, Thomas N. Martin, Richard N. OsbornThere's been a flurry of CEO dismissals in recent times. What can top managers do to predict and prevent the failures that lead to such ousters? Greater emphasis on strategic…
HOW TO EVALUATE THE PRESENT AND FUTURE CORPORATE ENVIRONMENT
Rene D. ZentnerCorporate decision makers need to understand not only today's business environment but tomorrow's as well. Survey research, new forecasting techniques, and the insights of the…
THE THREE LEVELS OF STRATEGIC CHOICE
John P. FitzGeraldAs world events have speeded up, strategic planning efforts have been hard pressed to keep pace. To stay on top, the author contends, today's company has to look carefully at…
The Dow Experience: Achieving Balanced Growth in an Uncertain Future
RICHARD RUMELT, Robert W. LundeenLooking ahead and assessing the total environment for business is the most challenging task facing corporate management in these uncertain times. The difficulty of such exercises…
Top Management's Role in Strategic Planning
ROBERT LAMB, CHUCK HOFER, Donald R. MelvilleThe 1970s were a successful decade of growth and diversification for Norton Company. In 1979, sales exceeded $1 billion, ranking Norton 261 on the list of Fortune's 500 industrial…
Setting Financial Strategy
MILTON LAUENSTEINIn a capitalistic society, the decisions about investing capital in productive resources are made primarily by private enterprise. The long‐term economic success of individual…
How to Get More Mileage out of Your Corporate Advertising
HARPER BOYD, Terry HallerThe Chicago Research Company (CRC) did a survey of corporate (nonproduct, noninstitutional) ads appearing in Fortune and Forbes early in 1980 (see Exhibit 1). Two‐thirds of the…
Update: Profile of the Corporate Planner
CLIF SPRINGER, Stuart Matlins, Gary KniselyIn the summer of 1980, a survey of chief corporate planners was conducted in order to update data collected in 1979 (reported in the Fall 1980 issue of The Journal of Business…
ISSN:
0275-6668Renamed from:
Business Strategy SeriesOnline date, start – end:
1980Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Ms Nanci Healy