Table of contents
Creating a Global Health Care Company
Robert P. BaumanGlobal pharmaceutical mergers have spread the huge costs of research and enabled companies to sell their products in countries where they previously lacked a presence. Here's how…
Matching Global Strategies with National Responses
Harry Hammerly3M has had an enviable track record in selling and distributing an array of products to overseas markets. The company has crafted a well‐established strategy that has proven…
One Market for the Americas
Roberto E. BatresMexico, the United States, and Canada may soon agree to become the largest trading market in the world. The author suggests that companies factor the influence of this free‐trade…
Taking Strategy to the Bottom Line
John Gurrad, Scott BelserMany companies try to connect strategy with the financial plans that actually guide managers' actions, but only a few have devised good linkages. In this case study, the authors…
Designing a Customer Retention Plan
Glenn DeSouzaWhat is your company's customer retention rate? How many customers are price defectors? Have you identified barriers that prevent customers from switching to a competitor? In this…
The Pitfalls of Niche Marketing
Michael E. RaynorCorporate marketers have jumped on the micromarketing bandwagon, but many have discovered that the path to profits contains a number of potholes. This article details three…
The New Math of Performance Measurement
Francis V. McCrory, Peter G. GerstbergerTraditional accounting measures such as ROI are of little value to managers in measuring progress toward creating shareholder value. The authors maintain that new performance…
Crafting a Damage Control Plan: Lessons from Perrier
Gary Kurzbard, George J. SiomkosCompanies as diverse as AT&T, Exxon, and Beech‐Nut have discovered that when a crisis occurs, rarely are a corporation's contingency plans designed well enough to effectively deal…
Business Intelligence in Japan and Sweden: Lessons for the US
Jan P. HerringBusiness intelligence (BI) activities have increased significantly in the US over the past five years—but mainly at the practitioner's level. For various reasons, senior managers…
The Do's and Don'ts of Strategic Alliances
Michel RobertThe buzz phrase heard most frequently throughout the corporate world is “strategic alliance.” Every management guru is espousing the need to form strategic alliances to survive…
Marketing to the Hispanic‐American Community
Stuart LivingstonIn these financially constrained times, should your company spend money developing ways to sell your prod‐ucts or services to Hispanics? Unless you can afford to overlook a…
How Should the US Encourage Innovation?
Kenneth M. DavidsonThe US needs more innovation. The nation's living standard has been declining relative to that of our more innovative international trading partners.
Effective External Communications in Downsizing
Eugene F. FinkinWhen major cost reductions are under way, effective communications are essential with external groups, as well as with employees.
ISSN:
0275-6668Renamed from:
Business Strategy SeriesOnline date, start – end:
1980Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Ms Nanci Healy