Table of contents
To Market, To Market
Pamela GoettEmblazoned on the envelope are the words “YOU HAVE ALREADY WON $10,000,000!” Of course, the small print reads, “If you have the winning numbers.” I get these envelopes at least…
SHORT TAKES
JoAnn GrecoOn many levels, “follow‐the‐sun” management makes a glorious kind of sense. The idea goes something like this: Start a process in the East, say Japan or Hong Kong, where the sun…
CLIPPINGS
In the mid‐1960s Stanley Tools introduced a line of curtain hardware in the United Kingdom market which was dominated by Swish, Harrison Drape and other big names. Stanley did no…
Global Strategies: Tapping the Emerging Americas Market
John S. Hill, Giles D'SouzaLatin America has emerged from the economic doldrums of the 1970s and 1980s to become a commercial power in its own right in the 1990s. The seeds for change were sewn with the…
Strategic Thinking: A Pragmatic Approach to Vision
Bob FrischThe vision thing. George Bush downplayed it; Lou Gerstner said it was the last thing IBM needed, and it makes many executives uncomfortable. It's easy to see why. On the one hand…
Marketing Strategies: WHAT DO YOUR CUSTOMERS REALLY WANT?
Harvey ThompsonIt's easy to say “the customer is king,” but harder to walk the talk. Here's how leading‐edge companies are dealing with customers, and the lessons they're learning from them.
MINE OVER MATTER
Sunny Baker, Kim BakerThere are obscene amounts of data in corporate coffers that could be used to reinvent marketing strategies. Data mining is one way to find the information that counts.
TURNING COMPETITIVE INTELLIGENCE INTO BUSINESS KNOWLEDGE
Ken CottrillExecutives who don't think they need to gather competitive intelligence set themselves up for a very hard fall.
SPIN‐OFFS:: BREAKING UP IS HARD TO DO
Michael PearsonWall Street loves spin‐off announcements, but do spin‐offs actually increase shareholder value?
THE DIAMOND BUSINESS GETS ROUGH
Bristol Lane VossMore diamonds, new players, a changing game‐how fast can De Beers' monopoly catch up to a freer market?
Q&A: EULOGIES FOR THE LONG‐TERM PLAN
The authors of two new books advise: Throw out your five‐year plan—in an era of relentless change, long‐term planning is futile.
Stack Attack: It's a Netty World
Bristol VossA technology in search of a strategy? That's what we were starting to think about this whole Web‐'Net‐connect‐athon movement. It's certainly not everything it's cracked up to…
The Last Word: Customer
You may not believe the customer is always be right, as James Cash Penney insisted, but you can't deny that he or she pays your salary, no matter what business you're in. But what…
ISSN:
0275-6668Renamed from:
Business Strategy SeriesOnline date, start – end:
1980Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Ms Nanci Healy