Table of contents
THE U.S.‐JAPAN TRADE GAP
Lee A. IacoccaNo company's strategic plans can survive in an environment where trade is not balanced fairly. American businesses need to band together to establish a policy that will stabilize…
THE TRIAD WORLD VIEW
Kenichi OhmaeNow that Japanese consumers have gained considerable purchasing power, multinational companies need to envision a triad market composed of Western Europe, North America, and Japan.
STRATEGIES AND MANAGEMENT CONTROLS FOR GLOBAL CORPORATIONS
John J. DymentA global corporation will have to be managed very differently than either a domestic or a multinational company. The management control system must be designed to suit the global…
CROSS‐CULTURAL STRATEGIES
W. Chan Kim, R.A. MauborgneThe challenge for executives is to transcend the blinders imposed by their home cultures if operations in foreign cultures are to flourish.
TOP MANAGEMENT COMPENSATION AND CORPORATE PERFORMANCE
S. Prakash Sethi, Nobuaki NamikiA reward system must provide incentives for top managers to create profits in the long‐term for their companies.
RETAILING STRATEGIES FOR TODAY'S MATURE MARKETPLACE
Lawrence H. WortzelSince nearly all types of consumer products end up in retail stores, the retail scene affects a wide range of businesses. However, retailers are competing in a marketplace…
LINKING COMPETITIVE STRATEGY AND SHAREHOLDER VALUE ANALYSIS
Alfred RappaportStrategy valuation is not merely a measurement technique that is applied after the strategy formulation process is completed. Its real power lies in the way it can be integrated…
THE NEW ANTITRUST: AN AERIAL VIEW OF JOINT VENTURES AND MERGERS
Sara G. ZwartWhile recent years have seen a remarkable relaxation of the antitrust laws, these laws are not yet dead. Moreover, what is permitted in the United States might well be illegal in…
Adjusting to Variability in the Oil and Gas Industry
L.G. RawlSince those in the oil and natural gas industry don't know with any certainty what lies ahead, it is necessary to allow for a range of potential “futures” in planning. Within this…
Marketing Communications: A Means to an End
Frank Sonnenberg, Tammy Mitchell“This advertisement is a great success. We're winning all kinds of awards.” Shouldn't any company be proud of such an accomplishment? Not necessarily.
The Shelby Williams Approach to Building a Unique Identity in a Low‐Technology Market
Manfred SteinfeldIt was late Thursday afternoon when employees at Shelby Williams Industries learned it would be impossible to deliver fifty chairs in time for a cocktail lounge opening at a…
Employee Obsolescence and Retraining: An Approach to Human Resource Restructuring
Daniel P. Opalka, James B. WilliamsFuturists predict that technological advances, increased and expanded competition, and shortened product life cycles will significantly impact the U.S. economy in the late…
ISSN:
0275-6668Renamed from:
Business Strategy SeriesOnline date, start – end:
1980Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Ms Nanci Healy