Table of contents
Building a Business Intelligence System
Jan P. HerringTo compete more effectively with global challengers, U.S. companies must begin to develop corporate intelligence systems.
Who Are Your Future Competitors?
William E. RothschildAs industries restructure and new challengers emerge in established markets, it is vital to strategically assess these nontraditional competitors.
The Multiple Benefits of Competitor Intelligence
Dominick B. AttanasioMembers of a corporation—from product development managers to the board of directors—can use competitive intelligence to improve their decision making.
Charting a Future Course in Information Technology: An Interview With John Diebold
For the past thirty‐four years, John Diebold's insights into the technology industry have proved invaluable to business planners.
How Entrepreneurs Can Survive Capital Crises
Jeremy WiesenEven though today's market is a poor one for IPOs, a number of financial strategies can bolster a company to help it go public in the future.
Identity Strategies That Make a Difference
Laurence D. AckermanCorporate identity can set a company apart from competition in a way that is hard to duplicate. The result can be a host of profitable benefits.
Is Your Company Marketing Oriented?
Gordon CanningIn recent years, corporate management has come to recognise that the most successful companies are those with a clear marketing orientation.
Product Development Strategies for High‐Tech Industries
Dean M. Schroeder, Robert HopleyWith customer needs changing so rapidly, can high‐tech companies develop strategies to succeed in their markets?
Fostering Intrapreneurship: The New Competitive Edge
Erik G. Rule, Donald W. IrwinHow to cultivate innovation and creativity within the corporate structure.
Bringing Information Technology to Life
G. Michael AshmoreInformation technology planning is quite possibly the most challenging task in business today; certainly it is one of the least understood.
Expense Control in Sales and Marketing
Eugene F. FinkinThe most important question to ask when looking into cost reduction and control of sales and marketing is: How many separate sales organizations should be maintained…
The Acquisition Risk
Kenneth M. DavidsonCan you make money through acquisitions? Despite thousands of mergers over the past two decades and scores of economic studies, there is remarkably little good information on this…
Relationship Management Is More Than Wining and Dining
Frank K. SonnenbergIn the halls of every organization, the same frustrations can be heard: “Our sales costs are skyrocketing. How can we make our marketing dollars go further?” “Our competitors seem…
How to Encourage Employee Motivation
Anthony Di PrimioWhat is the most critical productive resource that determines the efficiency and ultimately the success or failure of an organization? The answer is: people. This is almost…
ISSN:
0275-6668Renamed from:
Business Strategy SeriesOnline date, start – end:
1980Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Ms Nanci Healy