New Library World: Volume 97 Issue 5

Towards a critical practice for the academic library

Chris Atton

Considers how information provision in academic libraries is affected as higher education is increasingly subject to free market principles. Examines how research tailored for…

Marketing: an information‐intensive territory of the modern private company

Per Knudsen

Explains that database marketing (DBM) allows the return on investment of marketing activities to be assessed. Interprets the concepts of DBM, and illustrates the typicality of…

Living by the code: some issues surrounding a code of conduct for the LIS profession

Mike Freeman

Examines the requirements for a code of professional conduct. Outlines the content and operation of the Library Association’s current code of professional conduct. Identifies some…

Research interviews

Stuart Hannabuss

Notes that research interviews form a popular option for practitioner and student research, as they have distinct advantages in eliciting unique information and opinion about the…

The information professional in the year 2000

Elspeth Hyams

Discusses the changes likely to take place in the information professional’s role in the new millennium. Proposes that the skills of the information professional will be highly…