Table of contents
The first export order: a marketing innovation
Kenneth Simmonds, Helen SmithSurveys nine relatively new exporters with a view to defining their motivation and characteristics in relation to their first export orders. Suggests that the characteristics of…
Critique of the system of commission agents in the export trade to Latin America
Malcolm ForbesArgues that the best way of maximizing sales is not by employing commission agents as is traditionally the case. Presents the disadvantages of such a system which are centred on…
American buying houses in Britain
Martin SalkudReports the findings of an investigation designed to discover how US organizations buying houses for US departmental stores operate. Investigates the perceptions of the US…
Government aid to Britain's export drive
Raymond LawrenceExamines Britain's export intelligence, starting with Board of Trade's evaluation of the world market for a new product. Questions the Board of Trade's split in responsibility…
The dynamics of innovation
Roy HayhurstPresents the results of research into a risk reduction technique for the introduction of new products called test marketing. Suggests that innovation should not end with the…
Marketing to children
John MorleySuggests that children are now an important consumer group considering the climate of ever‐increasing child‐orientation. Describes the available information in child consumption…
Consumer reaction to retail price and display changes
Antony C. Cunningham, Norman J. O’ConnorDescribes a controlled marketing experiment carried out in Ireland designed to test consumer reaction to price and display changes. Uses a branded aerosol air freshner as an…
REGISTER OF EXPORT RESEARCH
Douglas TookeyThis register was completed by circularising universities and other organisations thought to be conducting research in this field, and by referring to ‘Scientific Research in…
DIARY OF MARKETING EVENTS: February 1968 to April 1968
A.M. ForbesThe marketing scene, during the period under review, was notable for uncertainty among consumers and consequent confusion among suppliers. There were many reasons for this…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall