Table of contents
British steel: the challenge for an international industry
LaytonLooks at the critical issues facing British Steel as its technological basis develops drastically. Identifies the need to acknowledge the Japanese challenge and develop planning…
The consumer decision‐making process
Paul A. PellémansProposes a general framework for thinking in which various problems related to buyer behaviour are recognized. Examines how the marketing concept has developed this century…
A database for a marketing information system
Peter KyleLooks at the problems and methods of providing companies with detailed information about their own sales and marketing costs. Shows how a database can be constructed using the…
The development and use of the mechanical tachistoscope
Geoffrey LancasterDescribes the development and use of the mechanical tachistoscope looking at its shortcomings and problems. Provides some suggestions for future experimentation, which it is felt…
Measuring attitudes to lamb
P.J. Baron, W.J.G. Cowie, D.R. Hughes, D. LesserAims by means of a survey carried out in North East England, to measure the relevant attitudes to lamb and establish criteria for changing both these attitudes and actual buying…
Anthropological insights into customer behaviour
David Elliston AllenInvestigates the contribution of anthropology to marketing which has been thought of as being negligible. Reviews its potential as we move towards market analysis and model…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall