International Journal of Wine Marketing: Volume 14 Issue 2

The History and Development of Chilean Wines

Tim Knowles, Liz Sharples

This paper charts the history and development of Chilean wines. The incredible growth of Chile's wine output is a textbook example of how aggressive private enterprise can combine…

The Wine Zones of Chile

Tim Knowles, Alejandra Garces, Ignacio Espinosa

This paper explores nine wine zones of Chile based on the country's appellation of origin legislation. In pursuing this discussion, two key themes emerge: the influence of…

Approaches to Global Branding: The Chilean Wine Industry and the UK Market

Christian Felzensztein

This paper will consider global branding in international markets and specifically global marketing strategies as applied to the Chilean wine industry. This will be completed…

Chilean Wines: A Successful Image

David Egan, Alison Bell

This paper explores the massive growth in New World Wines and in particular more recently in Chilean Wines over recent years. It analyses a number of factors influencing this…

Wine Tourism in Chile… A Brave New Step for a Brave New World

Liz Sharples

This paper examines the development of Wine Tourism in the country of Chile. In particular it looks at the different approaches that are being adopted by both private and public…