Table of contents
On misdirecting management
Vincent Barabba, John Pourdehnad, Russell L. AckoffThe authors argue that consultants are of two types: self‐promoting gurus and educators. Gurus that pontificate and promote their proprietary problem solving techniques do not…
Getting from good to great: a conversation with Jim Collins
William C. Finnie, Stanley C. AbrahamStrategy & Leadership contributing editors interviewed researcher Jim Collins. Collins is author of two influential books: Built to Last: Successful Habits of Visionary Companies…
Portfolio power: harnessing a group of brands to drive profitable growth
Andrew Pierce, Hanna MoukanasBrand portfolio management is not just a marketing issue, in which a sub‐optimal portfolio dilutes marketing messages and confuses customers. It also directly affects corporate…
Brand architecture: building brand portfolio value
Michael Petromilli, Dan Morrison, Michael MillionCorporations must routinely ask “how should we allocate existing financial and human resources among our brands to grow shareholder value?” Firms should focus on getting the most…
Gathering information for strategic decisions, routinely
Mark McNeillyLeaders at all levels of the company need to institute a simple but effective routine for collecting the information needed to take strategic action. This article explains how to…
ISSN:
1087-8572Renamed from:
Planning ReviewOnline date, start – end:
1996Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
The AntidoteEditor:
- Mr Robert Randall