International Marketing Review
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Systematic literature review on the nexus of food waste, food loss and cultural background
Mangirdas Morkunas, Yufei Wang, Jinzhao Wei, Antonino GalatiThe present paper aims to reveal how different cultures, as reflected by cultural norms, traditions, and social expectations, influence food waste behaviour in different regions…
Platform success in the international marketplace: reconfiguring digital resources for marketing agility
Chenchen Weng, Martin J. Liu, Dandan Ye, Jimmy Huang, Paul C.Y. LiuThis paper explores how platforms reconfigure versatile digital resources to achieve marketing agility in international markets.
382
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan