Table of contents
INTERNATIONAL BUSINESS NEGOTIATIONS: A STRATEGIC PLANNING MODEL
Farouk I. HeibaEnvironmental determinants of International Business Negotiations: A Strategic Planning Model Negotiation is a skill which can be learned. Most American and Western executives do…
THE IMPACT OF CUSTOMER SERVICE IN INTERNATIONAL MARKETS
Norman E. MarrIn the world of Physical Distribution the identification of customer needs and the measurement of their relative importance has in the past been ignored. This paper investigates…
EXPORT MANAGEMENT COMPANIES: THE IMPLICATIONS FOR DEVELOPING THE AMERICAN EXPORT TRADING COMPANY
Nicholas C. Williamson, Daniel C. BelloThe instability of the relationships which Export Management Companies have with their Manufacturer‐Suppliers is, perhaps, the most pressing problem which the EMCs have in their…
EXPORTING TO SAUDI‐ARABIA: THE POWER OF THE “MADE‐IN” LABEL
Ugur Yavas, Secil TuncalpConsumer susceptibility to country of origin effects has been demonstrated in the past. Formulation of a successful export marketing strategy for Saudi Arabia can be assisted by…
CHINESE TRADE: MORE RELIANCE ON THE CAPITALIST BLOCK
Badar Alam Iqbal, S Shane Haider NacqviChina is the most populous country of the world having a total population of 1010 million at the end of 1981. A few decades ago she was considered to be one of the backward…
INTERNATIONAL MARKETING TECHNIQUES FOR ENGINEERS
J.M. HutchesonThe aim of this paper is to alert the engineering industry to opportunities in foreign markets. The key to success in the international market place is shown to be directly…
FRAGMENTATION BETWEEN HOME OFFICE AND OVERSEAS MANAGEMENT
Wayne J. Smeltz, Belmont F. HaydelThis research sought to test the existence of fragmentation between home office and overseas management and its potential impact on the planning and control of social…
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan