Table of contents
Methodological issues in cross‐cultural marketing research: A state‐of‐the‐art review
Naresh K. Malhotra, James Agarwal, Mark PetersonNotes that methodological problems are hampering the growth of cross‐cultural marketing research and presents a review of methodological issues to address these problems…
An exploration of the comparability of semantic adjectives in three languages: A magnitude estimation approach
Kevin E. Voss, Donald E. Stem, Lester W. Johnson, Constantino ArceExplores the interval nature of semantic scale adjectives across three languages: English, Putonghua Chinese, and Japanese. Reports on a pilot study conducted among native…
Designing cross‐cultural advertising research: a closer look at paired comparisons
Nancy D. Albers‐MillerNotes that more than 20 years of cross‐cultural comparative research results have suggested that advertising content varies between countries which are culturally dissimilar…
A cross‐national investigation of the effects of country of origin and brand name on the evaluation of a new car
Gerald HäublExamines the cross‐national applicability of a model of the effects of country of origin and brand name on consumers’ evaluations of a product. Specifically, investigates the…
Logistics strategy: does it travel well?
Steven R. Clinton, Roger J. CalantoneNotes that logistics has emerged as a subject of considerable interest ‐ particularly in terms of strategic advantage and that, as a result, logistics strategy has received…
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan