International Marketing Review: Volume 4 Issue 2

INTERNATIONAL COMPETITION IN HIGH TECHNOLOGY: THE BRAZILIAN AIRCRAFT INDUSTRY

Richard W. Moxon

This paper reviews the growth of the Brazilian aircraft industry, and evaluates the strategic choices and government policies that have influenced its development. Brazil's goals…

JAPANESE INDUSTRIAL POLICY IN AIRCRAFT MANUFACTURING

Thomas Roehl, J. Frederick Truitt

Marketing and corporate risk‐taking are always included as elements of industrial competitiveness and yet discussions of industrial policy are strangely silent on these important…

CORPORATE RESPONSES TO INDUSTRIAL POLICY

Ravi Sarathy, Samuel Rabino

Industrial policy as practiced by the Japanese is aimed at creating comparative advantage for its industry. This article emphasises Japan's integrated approach to industrial…

THE EVOLUTION OF INTERNATIONAL MARKETING

Vern Terpstra

Reviewing the pre‐ and post‐1970 global environment, the author discusses the implications of changes for international marketers. The discussion is organised around the topical…

A STRATEGIC APPROACH TO INTERNATIONAL SEGMENTATION

Sudhir H. Kale, D. Sudharshan

The proposed approach to international segmentation capitalises on the inherent similarities across groups of consumers in different countries. By making the customers and not…

STRATEGIC MARKETING TECHNIQUES IN INTERNATIONAL TOURISM

Socrates Papadopoulos

This article concentrates on the application of econometrics in the development of international tourism marketing strategies. In particular it examines how empirical results can…