Table of contents
The Newcastle meat marketing research programme
E.M. CarpenterDetermines this research programme was planned against a background of argument and counter‐argument, largely unsubstantiated, which was being voiced about the sale of animals…
The motivation of sales executives in two major companies
Gillian Purcer SmithCompares attitudes of sales force members from two companies, differences in outlook and attitude that emerge are interesting in that they reflect topics and problems frequently…
The marketing design of life assurance proposals
Gordon WillsConcentrates solely on custom building, as this is the area of major growth in the life assurance business. Demonstrates how the well‐known techniques of product concept testing…
Education and Research in Marketing: The C.N.A.A. System
Peter SpillardProposes to attempt to explain why this situation of marketing as a significant specialism will change within the next few years. Discusses the three main items having a bearing…
The marketing of computers and office machinery
Ronald McTavishConcentrates, to a large degree, on a description of the problems encountered in the use of advertising and personal selling to achieve solutions for marketing problems, with…
“St Michael” – A Marketing Philosophy
Jan de SomogyiExamines Marks & Spencer (M & S), and its St Michael brand’s marketing philosophy – which right from its earliest days has been motivated by an all‐embracing philosophy. States…
REGISTER OF CURRENT RESEARCH
James MannThis Register of Current Research in Britain in the field of marketing has been compiled from the response to a request for such information made to educational institutes. It is…
CONSPECTUS OF ADVANCED MARKETING COURSES
Roy HayhurstAmendments to Conspectus published in Spring 1967 For reasons of space it is not possible to publish in full a revised Conspectus in each issue of this Journal. The following list…
DIARY OF MARKETING EVENTS: February 1 to May 31, 1967
Thomas E. MilneIt has been difficult to find actual events for this diary. In the period under review there has been controversy in good measure—over the future of the prices and incomes policy…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall