Table of contents
Consumer Movement and Advertising Regulation in the International Environment: Today and the Future
John K. Ryans, Saeed Samiee, James WillsReport on the findings of two studies—one German/Swiss, the other US‐conducted among advertising/marketing leaders into the prominent role of consumer activist groups. Presents…
Aspects of Price Policy, Product Policy and Costs in a Recession
U. Schäfter, M.T. RoperExamines the interrelationship between price, product and investment policy and costs, interdependence of product and price polices, and the effect of fluctuation in economy…
The Consumer in a Socialist Economy
M.M. KosteckiGives a brief look at the problem of consumer satisfaction in a Marxist economy. Suggests that, in such an economy, consumer satisfaction is not the ultimate aim, but rather the…
Methodological Framework for a Cross‐National Comparison of Consumerism Issues in Multiple Environments
Erdener Kaynak, Solveig WikströmDiscusses conceptualizations of consumerism activity across Sweden, Canada, and Turkey, providing background data and information on these countries. Offers certain policy…
Price‐Size Relationships and Customer Reactions to a Limited Unit‐Pricing Programme
Peter J. McGoldrick, Helen J. MarksNotes that, in the UK, the introduction of unit pricing has been met with fierce opposition. Reveals the empirical results from interviews which were conducted with managers in…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall