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European Journal of Marketing: Volume 33 Issue 3/4

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Table of contents

Playpower – sports meets marketing

Tony Meenaghan, Paul O’Sullivan

4046

Sport sponsorship as distinctive competence

John Amis, Trevor Slack, Tim Berrett

23624

A factor analytic study of the sources of meaning in hedonic consumption

Gillian C. Hopkinson, Davashish Pujari

6328

Sports sponsorship, spectator recall and false consensus

Roger Bennett

16261

Assessing organizational attributes contributing to marketing excellence in American professional sport franchises

Richard L. Irwin, D. Zwick, William A. Sutton

2317

Media effect in commercial sponsorship

Tony Meenaghan, David Shipley

17897

Public event networks: an application of marketing theory to sporting events

G. Scott Erickson, Roland J. Kushner

6742

Brand recall and brand preference at sponsored golf and tennis tournaments

J.A.F. Nicholls, Sydney Roslow, Sandipa Dublish

9972

Image management in sport organisations: the creation of value

Alain Ferrand, Monique Pages

11225

What is the sports product and who buys it? The marketing of professional sports leagues

Daniel S. Mason

25221

Ice to the Eskimos: How to Market a Product Nobody Wants

Lynn R. Kahle

235

Sports Marketing: Competitive Business Strategies for Sports

Stephen A. Greyser

2371
Cover of European Journal of Marketing

ISSN:

0309-0566

Online date, start – end:

1967

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Prof. Greg Marshall

Further Information

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