European Journal of Marketing: Volume 35 Issue 9/10

Commentary ‐ Image‐manufacturing in the USA: recent US Presidential Elections and beyond

Now that we have entered the new millennium in politics, it is clear that the machinery of the “old politics” that was centered on a party‐orientation is being replaced by…

Women, electoral volatility and political outcomes in Britain

The 1997 election represented a watershed in female electoral politics in Britain. Not only did the number of elected women MPs double that of its previous intake, rising from…

The permanent campaign ‐ The integration of market research techniques in developing strategies in a more uncertain political climate

Discusses how political parties in Europe, following the trend in the USA, have entered a new era of the permanent election campaign. Describes the more integrated role played by…

Political marketing ‐ An investigation of the political marketing concept and political market orientation in Australian politics

The connections between political parties, the electorate (individual voters) and society at large, that may be achieved through applying marketing is an important area in need of…

Payment on delivery ‐ Recognising constituency service as political marketing

The notion that political marketing occurs only during formal campaign periods is discarded in the political marketing literature. Political campaigns, rather than being periodic…

“Selling socialism” ‐ The marketing of the “very old” British Labour Party

Examines the historical role of marketing within the British electoral process. Based on historical research and drawing on a voluminous amount of documentary analysis, seeks to…

The marketing of political marketing

Has political marketing been over‐marketed? This article – taking a definition of political marketing that (controversially) excludes news management and “spin” control – does not…

Strategic political segmentation ‐ A new approach for a new era of political marketing

This article begins by analysing developments in political segmentation over the last decade. Using an appropriate database and statistical approach, segments of the British…

The product, sales and market‐oriented party ‐ How Labour learnt to market the product, not just the presentation

Comprehensive political marketing informs how parties determine their policies and organisation, not just how they campaign. This article applies the marketing concepts of…

Delusions of grandeur? Marketing’s contribution to “meaningful” Western political consumption

This paper explores the contribution of marketing to Western politics. Moving away from traditional views of marketing located in means‐end relationships, it examines contemporary…

The “Americanisation” myth in European political markets ‐ A focus on the United Kingdom

The existing debate in the political science literature on the transfer of US campaign expertise to Western Europe is largely based on observations of campaign evolution and, to a…

Who sets the agenda? ‐ An analysis of agenda setting and press coverage in the 1999 Greek European elections

News media have been shown to have a significant influence in the selection and perception of issues in political campaigns. This has become known as “agenda‐setting”. The…

Commentary ‐ Machiavelli, political marketing and reinventing government

Niccolò Machiavelli is used as a guide to some of the key issues facing modern government and applies his insights into the effective management and development of civic society…

The Mass Marketing of Politics: Democracy in an Age of Manufactured Images