European Journal of Marketing: Volume 4 Issue 1

The balance of trade in agricultural machinery

G.A. Lancaster

Advances reasons regarding causes behind the increasing volume of imports of agricultural machinery and Britain's failure to increase exports over a period of 18 years. Reports a…

Some aspects of small firm purchasing activities

David L. Rados

Studies purchasing responses of small firms to the introduction of a new product. Indicates, from results, that search and evaluation phases of the decision are severely…

The effect of subjective factors on customer/supplier relations in industrial marketing

Keith J. Blois

Principally concerned with the manner in which different types of personnel in the organisational structure approach purchasing decisions. States that the fact that industrial…

A study of the tachistoscope

David Taylor, John Maslin

Describes the tachistoscope, which is a device for presenting a visual field to an observer for a carefully controlled time interval. Goes on to show the differences between the…

Further reflections on consumer panels

Robert Ferber

Claims that many supposed disadvantages regarding the inadequacies of consumer panels as research tools may not exist and, in some circumstances, may prove to be superior to the…

Long‐term forecasting of consumer durable markets

Peter F. Mason

Highlights that in spite of the notion generally held, that consumer durables are luxuries, the market displays some inertia comparable to that of non‐durables. Proposes that new…