European Journal of Marketing: Volume 48 Issue 5/6

Commercialised nostalgia: Staging consumer experiences in small businesses

The purpose of this paper was to develop a framework linking the concept of nostalgia and experiential consumption, articulating the transformation of a mundane activity to a…

Moving up, down or sideways?: Exploring consumer experience of identity and status incongruence

The purpose of this article is to argue that consumers experience conflict not only when in identity transitions or social status transitions but also in-between these two, and…

Volunteer stereotypes, stigma, and relational identity projects

The purpose of this paper is to seek to enhance the understanding of non-profit marketing and consumer identities by exploring volunteering as a form of symbolic consumption…

Product-agency benefits: Consumer perspectives and strategic implications

The purpose of this research is to explore the product-agency benefits that emerge as consumers interact with products, and how these benefits shape consumer experiences and…

Intentionality attributions and humiliation: The impact on customer behavior

This paper aims to determine whether intentionality attributions have an effect on the customer’s complaint and switching behavior after a service failure, after accounting for…

Patterns in competitive structure among retail financial services brands

The purpose of this paper is to determine if services brands such as banks share their customers with competing brands in line with the market share of those competitors, and…

How companies’ good deeds encourage consumers to adopt pro-social behavior

This paper aims to investigate the effects of company corporate social responsibility (CSR) initiatives on two consumers’ pro-social behaviors closely related to the social cause…

Risk as moderator of the trust-loyalty relationship

The purpose of this paper is twofold: first, to investigate the role of perceived risk as a moderator of the key relational mediators of satisfaction and trust, and second, to…

Outcomes of decision speed: An empirical study in product elimination decision-making processes

– This paper aims to consider decision speed’s role in the largely neglected decision area of product elimination.

Understanding how resource deployment strategies influence trade show organizers’ performance effectiveness

The purpose of this study is to examine how the deployment of market-based resources influence trade show (TS) organizers’ performance effectiveness as measured with exhibitor and…

Shopping orientation as a stable consumer disposition and its influence on consumers’ evaluations of retailer communication

The present aims to examine whether interindividual differences in consumers’ shopping orientations reflect a stable consumer disposition (i.e. chronic shopping orientation; CSO)…

Situational variables and sustainability in multi-attribute decision-making

The purpose of this study is to examine whether consumers demonstrate a multi-dimensional understanding of sustainability in their decision-making and addresses the situational…

Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal

– The purpose of this study is to contrast athlete endorsement vs athlete sponsorship from a power imbalance perspective when a scandal strikes the athlete.

Exploring brand associations: an innovative methodological approach

The purpose of this exploratory study is to propose a new methodological approach to investigate brand associations. More specifically, the study aims to show how brand…

How consumers value transactions that entail using windfall money to offset missed price discounts

The purpose of this study is to examine if consumers, after missing a price discount on a desired product, prefer to buy the latter at a smaller discount or prefer to pay full…

Economic nationalism and cosmopolitanism: A study of interpersonal antecedents and differential outcomes

The purpose of this study is to investigate the differential influences of economic nationalism (EN) and cosmopolitanism (COS) on consumer behaviour, and how the two concepts are…

Looking beyond impulse buying: A cross-cultural and multi-domain investigation of consumer impulsiveness

This paper aims to conceptualize consumer impulsiveness (CI) as a global trait to explore its influence on a wider range of consumer behaviours and also presents a revised CI…

Marketing Semiotics: Signs, Strategies and Brand Value

Introduction to the special section on interpretive consumer research