Table of contents
How alternative consumer markets can build community resiliency
Lucie K. Ozanne, Julie L. OzanneTime banking is a form of alternative consumer market where members trade services, non-reciprocally creating a local marketplace for services. Time Banks facilitate dyadic…
“Outposts of Britain” the General Post Office and the birth of a corporate iconic brand, 1930-1939
Michael HellerThis paper aims to examine the development of an iconic corporate brand by the General Post Office (GPO) in Britain in the 1930s by adapting the work of Douglas Holt (2004).
Parsing out the effects of personal consumption norms and industry influences on food consumption volume
Natalina Zlatevska, Mark T. SpenceThe purpose of this paper is to test whether individuals possess personal consumption norms and idiosyncratic reference points to which they target behaviour. These personal…
Working smart to win back lost customers the role of coping choices and justice mechanisms
Annie H. Liu, Richa Chugh, Albert Noel GouldThe purpose of this paper is to examine how the cognitive appraisals, coping choices and behavioral responses by business-to-business (B2B) sales professionals confronting the…
Sometimes a celebrity holding a negative public image is the best product endorser
Maria Sääksjärvi, Katarina Hellén, George BalabanisThe purpose of this paper is to examine women’s reactions to celebrity endorsers holding positive and negative public images and the consequences for purchase intentions of the…
Value co-creation in e-commerce contexts: does product type matter?
Jose M. Barrutia, Mario R. Paredes, Carmen EchebarriaBased on service-dominant logic (SDL) and related perspectives, which suggest that value is co-created through the integration of resources, the purpose of this study is to…
Integrating Chinese cultural philosophies on the effects of employee friendliness, helpfulness and respectfulness on customer satisfaction
Matthew Tingchi Liu, Li Yan, Ian Phau, Andrea Perez, Min TeahThis study aims to investigate the main and interactive effects of three employee attributes, namely, employee friendliness, helpfulness and respectfulness, on customer…
Framing as status or benefits?: Consumers’ reactions to hierarchical loyalty program communication
Mauricio Palmeira, Nicolas Pontes, Dominic Thomas, Shanker KrishnanA fundamental aspect of hierarchical loyalty programs is that some consumers get rewards that others do not. Despite the widespread use of such programs, academics have long…
Why doesn’t our branding pay off: optimising the effects of branding through innovation
Wai Jin (Thomas) Lee, Aron O’Cass, Phyra SokRecent branding failures (e.g. Kodak and Krispy Kreme) have cast considerable doubt on the widely accepted contention that to develop a strong brand, firms must continuously…
The effect of product placements on the evaluation of movies
Jeffrey Meyer, Reo Song, Kyoungnam HaWhen advertising is provided in the form of product placements – the inclusion of branded products within media programming – it can increase or decrease the consumer’s utility…
The “tug of war” model of foreign product purchases
Yoel Asseraf, Aviv ShohamWhile globalization has made it easier to consume foreign products, consumption decisions are rarely straightforward. Both love and hate relationships between consumers and…
Consumption through the ambivalent prism of intergenerational support
Katerina Karanika, Margaret K. HoggThis paper aims to examine how ambivalence and intergenerational support intersect with consumption in experiences of sharing within the family.
The brand authenticity effect: situational and individual-level moderators
Amélie Guèvremont, Bianca GrohmannThis paper aims to examine under what conditions consumers develop emotional attachment toward authentic brands. It proposes that authentic brands’ ability to evoke attachment is…
Why familiar brands are sometimes harder to remember
Lara Stocchi, Malcolm Wright, Carl DriesenerThis paper aims to show that strength-based theories of memory provide only a partial description of how consumers retrieve brands from memory. Dual-process theories of memory…
Improving agent-based models of diffusion
Robert East, Mark D. Uncles, Jenni Romaniuk, Wendy LomaxThis paper aims to review the validation of assumptions made in agent-based modeling of diffusion and the sufficiency (completeness) of the mechanisms assumed to operate.
On the contributions and the validation of an agent-based simulation model of innovation diffusion
Mohammad G. NejadThis paper provides an overview of agent-based modeling and simulation (ABMS) and evaluates the questions that have been raised regarding the “assumptions and mechanisms used” by…
The simple rules of a complex world: William Rand and Roland Rust
William Rand, Roland T. RustThe purpose of this commentary is to explain that it is not useful to unnecessarily complicate a model. Striving for realism for its own sake does not advance understanding;…
Validation and sufficiency
Robert East, Mark D. Uncles, Jenni Romaniuk, Wendy LomaxThis paper aims to respond to the commentaries by Nejad, and Rand and Rust on the paper “Improving Agent-Based Models of Diffusion”.
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall