Table of contents
What Is Business And Industrial Marketing?
Ernest F CookeThere is no single, clear, specific definition of business or industrial marketing. Existing definitions are inconsistent and there has been a claim that there is no difference…
Building An Effective Competitive Intelligence System
Daniel P. GrabowskiThis article suggests that there is a need to establish an active competitive intelligence function as an integral part of a corporation's existing operations structure. The…
The Road To Reindustrialization Begins And Ends In The Marketplace
Bruce M. Smackey, Michael G. KolchinBased on empirical findings from three industries—steel, electric utility, and health care—reindustrialization should not be viewed as simply the investment of substantial amounts…
Selling Opportunities In Today's Automated Manufacturing Environment
M.A. LindgrenThere are many selling opportunities in automated manufacturing for both buyer and seller. You may have heard about all the doom and gloom in the machine tool industry—that it's…
Enhancing Response Rates On Surveys Among Business Executives
Stanley M. ZdepExtremely high response rates ranging from 75 to 86 percent were obtained in three surveys among executives. While great diligence was exercised in following up respondents, a…
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb008175. When citing the article, please…
ISSN:
0885-8624Online date, start – end:
1986Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
IMP JournalEditors:
- Dr. Wesley Johnston
- Dr Ivan Snehota