Table of contents
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb008233. When citing the article, please…
Should smaller firms use third world methods to enter third world markets: the project head as point man overseas
Explores the viability of using “Third World” (Asian,African, Arab) cultural and commercial strategies to enter selectedThird World markets. Analyses strategies applied to…
An analysis of the industrial buying process by means of buying center communications
Mary C. LaForge, Louis H. StoneIllustrates a simple and practical method for analysing thecommunication flows in a buying centre. Presents an actual applicationthat captures the organisational interactions…
Involving the middle‐level line managers in building strategic planning information
Noel B. ZabriskieDescribes how corporations have recently decided that developmentof strategic planning information can be improved through theinvolvement of lower‐level line managers in their…
Venture team application to new product development
Frank G. Bingham, Charles J. QuigleyPresents a new product implementation model which is designed toreduce the risk inherent in new product ventures in the industrialmarketplace. Show that while there is debate over…
Developing and using scenarios – assisting business decisions
Harold S. BeckerExamines the characteristics and use of scenario planning as a wayfor businesses to cope with the future and to assist in businessplanning. Demonstrates several different purposes…
ISSN:
0885-8624Online date, start – end:
1986Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
IMP JournalEditors:
- Dr. Wesley Johnston
- Dr Ivan Snehota