Table of contents
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb008162. When citing the article, please…
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb008123. When citing the article, please…
LIP SERVICE ‐ A NEGLECTED AREA IN SERVICES MARKETING
Evert GummessonIt is estimated that 60 to 70 percent of the GNP in western developed countries is services. Some twenty‐five years after the discovery of this fact the academic world found the…
THE CHALLENGE OF RETAIL MARKETING AT FEDERAL EXPRESS
Carl WilliamsThe Federal Express Corporation story sounds almost too good to be true. The company started from scratch in the spring of 1973, selling a service that many observers believed had…
CUSTOMER‐ORIENTED CORPORATE CULTURES ARE CRUCIAL TO SERVICES MARKETING SUCCESS
A. ParasuramanThis paper argues that a genuinely customer‐oriented organizational culture is a prerequisite if service firms are to excel in the marketplace. It presents several traits or…
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb008195. When citing the article, please…
BREAKING THE RULES AND WINNING
Robin R. GlackinFinancial institutions that are seeking profit‐ability and future growth must create new rules that contradict the prejudices of the past. The banking industry has entered a new…
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb010801. When citing the article, please…
MARKETING IN THE RESTRUCTURED PROFESSIONAL SERVICES FIELD
Doris C. Van Doren, Louise W. SmithMany well‐qualified professionals feel that the quality of their services should be high enough to permit them to “hang out a shingle” and wait for clients to come. In doing so…
ISSN:
0887-6045Online date, start – end:
1987Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Dr Rebekah Russell-Bennett
- Dr. Mark Rosenbaum