Journal of Services Marketing: Volume 2 Issue 1

THE MARKETING OF ALTRUISTIC CAUSES: UNDERSTANDING WHY PEOPLE HELP

Bonnie S. Guy

This article proposes that altruistic cause organizations must adopt a new marketing perspective in order to raise funds in an increasingly difficult environment. This new…

DIFFERENCES IN THE CONSUMER DECISION PROCESS FOR PROFESSIONAL VS. GENERIC SERVICES

C. Jeanne Hill

There are distinct differences between professional services and other services which affect the way consumers make purchase decisions about them. This paper discusses the…

Erratum

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb006033. When citing the article, please…

A SERVICES MARKETING MANAGEMENT MODEL: INTEGRATING INTERNAL AND EXTERNAL MARKETING FUNCTIONS

Patriya Tansuhaj, Donna Randall, Jim McCullough

In services marketing, the employee plays a central role in attracting, building and maintaining relationships with customers. The recognition of the central role of employees in…

ONE‐STOP FINANCIAL SHOPPING — IN SEARCH OF CONSUMER MARKETS

Heiko de B. Wijnholds, Michael W. Little

One‐stop financial shopping at major retailers has so far proved to be less of a boon than was expected. Early consumer studies point to problems with consumer acceptance…

MEETING THE NEEDS OF SENIOR CITIZENS THROUGH LIFECARE COMMUNITIES: MARRIOTT'S APPROACH TO THE DEVELOPMENT OF A NEW SERVICE BUSINESS

Frank E. Camacho

The development of new business opportunities is a systematic process at Marriott Corporation. It has, over the last five years, resulted in the launching of Courtyard hotels…

Green Stamps: A Case Study

Mary Pollack

Many people undoubtedly assume that S&H Green Stamps have gone out of business. That's far from the case. It is an almost $200 million‐a‐year business, and it's about to be reborn…

THE IMPORTANCE CONSUMERS PLACE ON PROFESSIONAL SERVICES

Cynthia Webster

A relevant, timely issue in the professional services area is that of marketing. Should professional service providers actively market their services? And, if so, how? Many…

MAINTAINING QUALITY CONTROL DURING THE “CRUNCH” IN SERVICE FIRMS

Kathleen Krentler

In a recent article marketers in service firms identified demand fluctuation as a problem that produces major concern for them. In fact, while other problems commonly associated…