Table of contents
Communications assets in the information age: the impact of technology on corporate communications
Gareth ThompsonExamines the impact of communications technology on corporate communications up to the present and offers predictions of changes to come. Suggests that the Internet will…
Internal communication: key steps in evaluating and improving performance
Dennis Tourish, Colin HargieArgues for the importance of developing strategies for the management of communication between managers and staff. Examines the benefits which this produces and looks closely at…
Integrated communication: a theoretical perspective
Craig WhittakerConsiders the role of communication theory in the study of corporate communication outlining an approach whereby the former can be integrated into the latter so as to provide…
The good, the bad, the persuasive: strategies for business messages
Barron Wells, Nelda SpinksNotes that most business messages can be strategically categorized as either good news messages, bad news messages, or persuasive messages and that from perspectives of receivers…
Communicating change — a case for multiple methods
Haydn BennettExamines the impact of corporate disposal on the staff of TSB Bank Northern Ireland plc (TSBNI). Specifically, focuses on the major areas of concern for employees of TSBNI…
The corporate cyber‐dash: a survey of corporate communication and the Internet
Louis Capozzi, Alasdair SutherlandSuggests that corporate communicators and Internet users work in a third‐party editorial environment that they cannot control, unlike advertisers. Identifies how the Internet is…
ISSN:
1356-3289Online date, start – end:
1996Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Martina Topic