Table of contents
A picture of corporate communications management in the UK
Richard J. VareyA postal survey of directors and managers of corporate communications, communications, public relations, human resource management and marketing was con‐ducted among over 1,000 UK…
Productivity and performance dimensions of corporate communications strategy
Alan Stainer, Lorice StainerAnalyses and discusses the relationship between productivity, performance and corporate communications, in the pursuit of business excellence. In this regard, develops strategic…
Banking on a sharper image?
Jeffrey LiewStates that there are concerns within the banking industry that its image may be confused, which raises the question, by what criteria do the stakeholders perceive their banks…
Corporate governance: the challenge for communications practitioners
Matthew GavedThe effective management of shareholder communications requires a close understanding of both the formal and informal components of companies' relationships with their major…
ISSN:
1356-3289Online date, start – end:
1996Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Martina Topic