Table of contents
Television: force multiplier or town crier in the global village?
Philip M. TaylorExamines the role of television in domestic and foreign affairs, discussing the way it has changed from being a passive observer of events to being a significant player in…
Measuring communication impact for university advertising materials
Terry Gatfield, Michelle Barker, Peter GrahamA total of 20 per cent of Australian universities are ranked in the top 500 exporters and since 1987 international student growth in Australia has exceeded 60 per cent each year…
The many faces of English: intra‐language variation and its implications for international business
Brian Bloch, Donna StarksBusiness people in the English‐speaking world tend to underrate the significance of language skills in general, and in particular, the importance of variation within the English…
Modelling for corporate identity studies: case of identity as communications strategy
Foo Check‐Teck, Andy LoweA generic model is developed to systematise research to build case studies on the shaping of corporate identity. In embedding the model with a case, we discuss how a firm sited…
Spotlight Strathclyde: police and media strategies
Raymond BoyleThe last number of years has seen a growing importance placed on media relations by police forces throughout the UK. This has resulted in an increased concern with public…
Evaluating media exposure: an application of advertising methods to publicity measurement
Yungwook Kim, Jihye Kim, Jungki Park, Youjin ChoiTests new proposed tools for measuring media exposure in a crisis management situation. A theoretical formulae based on a literature review is applied to two crises: the TWA 800…
ISSN:
1356-3289Online date, start – end:
1996Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Martina Topic