Table of contents
Evaluation of written communication: a replication study to determine accuracy
Geraldine ClarkeWithin the traditional model of encoding, transmitting and decoding written communications, observant analysis can be made of the text to determine the underlying themes and…
Corporate reputation and perceived risk in professional engineering services
Michael T. Ewing, Albert Caruana, Ernest Rinson LoyThe importance of corporate reputation is widely acknowledged in both contemporary and academic business writings. While reputation is a difficult concept to measure, managers…
Issues management: the case of Rhône‐Poulenc Agriculture
Anne GregoryRecent research among the corporate communications and public affairs functions of a sample of major public corporations in the UK revealed that 95 per cent felt that issues were…
Evaluating media exposure: applying advertising methods to publicity measurement
Yungwook Kim, Jihye Kim, Jungki Park, Youjin ChoiTests new proposed tools for measuring media exposure in a crisis management situation. A theoretical formula based on a literature review is applied to two crises: the TWA 800…
Netiquette: a behavioral guide to electronic business communication
Nelda Spinks, Barron Wells, Melanie MecheMaking writers of e‐mail messages aware of appropriate “netiquette” will enhance today’s instant communication process. Researchers determined what the literature recommends as…
ISSN:
1356-3289Online date, start – end:
1996Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Martina Topic