Journal of Fashion Marketing and Management: Volume 2 Issue 2

‘Generation X’ consumers' preferences for non‐store versus in‐store shopping for apparel

Whitney J. Weeks, Evelyn L. Brannon, Pamela V. Ulrich

Female consumers' preferences for shopping via CD/ROM, television or catalogue versus in a specialty store were investigated. Videotaped shopping simulations were viewed by 191…

Competitiveness in the clothing industry: The economics of fashion in UK womenswear, 1880–1950

Andrew Godley

Most recent prescriptions for firm development in the garment industry have focused on methods of reducing labour costs, with less emphasis placed on targeting high margin niches…

The global reach of the UK clothing sector

Richard Jones

The concept of globalisation has received wide currency in the literature on international business strategy. Authors such as Levitt and Ohmae argue that, in the future, only…

L'internationalisation du prât‐à‐porter: The case of Kookai and Morgan's entry into the UK fashion market

Christopher M. Moore

This case examines the internationalisation of fashion retailing and is based upon the entry of French fashion retailers, Morgan and Kookai, into the UK. The case considers their…

The relative use of distribution channels in the Japanese clothing market

Yukie Ide

The paper studies the relative use of a variety of distribution channels by Japanese consumers when purchasing clothing. In this way it aims to illustrate the potential of various…

Customer satisfaction in the clothing market

B. Wehfritz, J. Schlee, I. Hirsch

Customer service has become an increasingly popular means of securing competitive advantage. This empirical study describes a methodology for measuring and representing…

High‐kicking Chorus Line

Jennivine Kwok, Richard Jones

The aim of this paper is to demonstrate how an imaginative sourcing policy can be used to provide a competitive advantage for clothing manufacturers based in high‐cost countries…

The competitive nature of the clothing industry in the European Union

Tony Hines

This paper provides a statistical summary of trends and competitive structures within the European Union (EU), concerning employment, trade policy, production, imports, exports…