British Food Journal: Volume 102 Issue 5/6

Survey research in the UK beer industry

Claudio Vignali, Demetris Vrontis

This research into the UK beer/brewing industry uses a quantitative‐based survey and seeks to investigate and analyse the national beer market for a major brewer.

Evian Water

Leo Paul Dana

An established firm – the bottler of Evian Water – had established a global image for its brand, but consultants were suggesting that the lack of change might be perceived as…

Loyalty kiosks: making loyalty cards work

Jennifer Rowley

Loyalty cards have become a popular strategy among retailers for collecting information about customer purchases and for offering “‘reward points” and other promotions. Many…

Using simulations in the optimisation of fast food service delivery

Ivor Church, Andrew J. Newman

This research focuses on the UK fast food retailers and the importance of the service delivery systems in fast food burger outlets. Waiting time and the impact it has on customer…

Space allocation in UK grocery retailing

Barry J. Davies, Philippa Ward

Space allocation is usually explained through the use of optimization models. This study examines the perceptions of experienced managers in major UK grocery retailers relating to…

Atlas Ltd, in the Balkans

Leo Paul Dana

Atlas Ltd was a small local enterprise, bottling soft drinks for the Albanian market. Although Atlas Ltd was not actively seeking to expand into foreign markets, the domestic…

Researching taste: layers of analysis

Len Tiu Wright, Clive Nancarrow, Ian Brace

Classifying people according to their tastes in food and drink is a fruitful and topical area of market research. The late 1990s have shown an increasing preoccupation with the…

Food retailers’ responses to the GM controversy within the UK

Peter Jones, Colin Clarke‐Hill, David Hillier, Peter Shears

During the late 1990s the controversy surrounding the use of genetically modified ingredients in food became an increasingly controversial issue within the UK. This paper provides…

Singapore Prison Service

Leo Paul Dana, Teresa Elizabeth Dana

“Work is not a right; it is a privilege”, said Wong Hoi Kit, commenting on the labour policy implemented by the Singapore Prison Service. “We have a captive labour market; the…

Kite flying: the role of marketing in the post‐BSE British beef export industry

Paul R. Baines, Phil Harris

Outlines the role of the Meat Livestock Commission in dealing with the BSE/CJD crisis in the UK meat industry. It covers the re‐launch of British beef, the history of the BSE…

Marketing issues in the new millennium examined by the case study method

Claudio Vignali