Strategic Direction: Volume 31 Issue 7

IT, outsourcing, real estate, and China: an old economy business leader’s take on boom sectors in India

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Brand 2.0: what could this mean for Adidas, Nike, Puma and Levi’s?: Brand value and young consumers in 2015

– Reviews the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies.

Putting a price on sustainability: Strategies for food products

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

The secret to entrepreneurship: business and pleasure: Exploring the passion for work and for running a business

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Are you being manipulated?: Social marketing, social engineering and democratic government

– To explore the distinctions between social marketing and social engineering.

What’s next for CSR?: Corporate social responsibility on the hotel front line

– Reviews the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies.

You no longer control your brand: What your company can learn from the Art Machine

To draw parallels between the development of brand identity by successful contemporary artists and the use by mainstream companies of social and ethical factors or product…

A fair playing field for sport: The role of governance and corporate social responsibility

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Is consumer choice a bad thing?: Food retailers as ethical guardians

– Reviews the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies.

Entrepreneur of human waste: Ensuring a good idea didn’t go down the toilet

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Definitely not Disney: Optimal strategies for heritage tourism

– Reviews the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies.

Twitter and corporate social responsibility: How corporations use social media

– To examine the use of Twitter by companies for corporate social responsibility (CSR) communications and the management of relationships with stakeholders.

Local heroes?: The role of entrepreneurs in remote island communities

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Competitive horizons