Table of contents
THE WORLD'S CHAMPION MARKETERS: THE JAPANESE
Philip Kotler, Liam FaheyMany experts attribute Japan's spectacular economic success to superior management techniques. But the real key to Japan's performance may be outstanding marketing skills.
WHAT THE CORPORATION SHOULD PROVIDE ITS BUSINESS UNITS
Boris Yavitz, William H. NewmanThe days when corporations could select their portfolios of investments and sit back and wait for results are long gone. To remain competitive, corporations must provide their…
HOW MULTINATIONAL ORGANIZATIONS EVOLVE
Christopher A. BartlettWhen companies grow and expand overseas, they often experience such organizational problems as the classic conflict between line and staff and between country and functional…
MANAGING ORGANIZATIONAL PRODUCTIVITY
John Dutton, Annie ThomasImproving productivity is a central concern of all American businesses today. While there are many approaches to boosting productivity, they all hinge on achieving the right mix…
THE CHANGING FACE OF MANUFACTURING TECHNOLOGY
Harry Thompson, Michael ParisRobotics will revolutionize American manufacturing. The unmanned factory of the future will bring with it a new systems orientation to strategic planning and will, at last, make…
CREATING COMPETITIVE ADVANTAGE WITH COMPUTER TECHNOLOGY
Mare Gerstein, Heather ReismanManagers have largely overlooked computer technology as a valuable resource in creating competitive advantage. To rectify the situation, companies will have to overcome resistance…
ENVIRONMENTAL TRENDS CREATE NEW PRESSURES ON HUMAN RESOUCES
Charles FombrunThe next decade will be one of significant human resource problems and opportunities. The successful corporation will be the one that makes human resources the driving force of…
The Stages of Growth
Jay GaibraithIn the past few years, a number of firms have moved into venture capital investing and growing their own internal ventures. These efforts have met with mixed results. One of the…
Analyzing Strategic Cost in a High‐Inflation Economy
Donald McLagan, Peter ZiesmerThe high, volatile inflation forecast for the 1980s will make costs difficult to manage. Price increases will be necessary, but they invite market share raids from growth‐hungry…
Strategic Management in Diversified, Decentralized Companies
Don CollierOne of the purposes of effective strategic management is to create desirable change in the company.
Linking Strategy, Performance, and Pay
R. Henry MiglioreThe appraisal portion of the strategic plan has long been a problem. How do you reward the achievement and performance of individuals as they operate the organization's strategic…
ISSN:
0275-6668Renamed from:
Business Strategy SeriesOnline date, start – end:
1980Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Ms Nanci Healy