Journal of Business Strategy: Volume 8 Issue 1

PLANNING A FACE‐LIFT: IMPLEMENTING A CORPORATE IMAGE PROGRAM

Edmund R. Gray, Larry R. Smeltzer

A good image can help strengthen sales and enhance a company's ability to obtain financing. It is vital to keep one's corporate image from becoming outdated.

MAKING THE DECISION TO DIVERSIFY INTO FINANCIAL SERVICES

Allen Mottur

Despite the pitfalls of entering the financial services industry, opportunities abound for increased growth and high profits.

AN EFFECTIVE STRATEGY FOR INFORMATION DELIVERY

Alix‐Marie Hall, Jean Terren

Why did videotex technology boom in France but fail in the United States? Although an important factor was the difference in government policies between the two countries, a good…

STRATEGIES TO OUTPACE THE COMPETITION

Xavier Gilbert, Paul Strebel

Should one compete on the basis of product features or price? Both, say the authors. A successful strategy should be flexible enough to exploit market changes by making timely…

STOCK PRICE AND BUSINESS SUCCESS: WHAT IS THE RELATIONSHIP?

Bernard C. Reimann

Victories in product market competitions are not automatically translated into stock market value. And conventional accounting methods alone don't necessarily reveal true value…

CEOS on Strategy: Two Companies, Two Strategies

James E. Olson, Thomas A. Cooper

How the chief executives of two major corporations are dealing with changes in their industry.

HOW TO COUNTER THE ONSLAUGHT OF IMPORTS

Samuel Rabino, Jeniel Zif

In spite of tough competition from imports, there is a wide array of choices for expanding or at least maintaining market share.

How to Reduce the Size of the Organization But Increase Effectiveness

Alan M. Cody, George B. Hegeman, David C. Shanks

A relatively new chief executive has been impressed by the increased efficiency and profitability of firms, similar to his own, which have reorganized. Prior to the change, these…

Refuting a Competitor's Advertising Claim

M. Carole Macklin, Crofford J. Macklin

When comparative advertisements are used by competitors, they become lethal weapons. If a competitor's advertising claims appear to be deceptive, one must decide the best course…

Merger Mania: Who Wins? Who Loses?

Ali R. Malekzadeh, Afsaneh Nahavandi

The last several years have seen a rash of takeovers—hostile and friendly—affecting the basic structure of U.S. corporations. Many of these takeovers have been spearheaded by a…

A New Look at Dividend Strategy

Milton C. Lauenstein

From a strategic point of view, focusing on dividends is putting the cart before the horse. What directly affects the long‐term economic performance of a firm is how much of its…