Journal of Hospitality and Tourism Technology: Volume 12 Issue 3

Hotel virtual reality advertising: a presence-mediated model and gender effects

Jiaying Lyu, Xi Leung, Billy Bai, Marla Stafford

This paper aims to examine the effectiveness of two types of hotel commercials [virtual reality (VR) versus traditional commercials] by proposing and testing a presence-mediated…

Is lodging research suffering from methods bias? An assessment of published research during 1990-2016

Faizan Ali, Mehmet Ali Koseoglu, Fevzi Okumus, Eka Diraksa Putra, Mehmet Yildiz, Ismail Cagri Dogan

The study aims to investigate if lodging research suffers from a method bias by comprehensively reviewing the research methodology used in lodging related research articles.

How emotions affect restaurant digital ordering experiences: a comparison of three ordering methods

Xi Y. Leung, Han Wen

The purpose of this study is to examine the role of consumption emotion in the digital food-ordering experience by comparing the performances of the three digital ordering methods…

The acceptance of augmented reality tour app for promoting film-induced tourism: the effect of celebrity involvement and personal innovativeness

Xiaohong Wu, Ivan Ka Wai Lai

The purpose of this paper is to examine the factors that influence mainland Chinese film tourists’ behavioural intention in accepting an augmented reality (AR) feature film…

Do eReferral, eWOM, familiarity and cultural distance predict enrollment intention? An application of an artificial intelligence technique

Akile Oday, Ali Ozturen, Mustafa Ilkan, A. Mohammed Abubakar

Little empirical attention has been paid to the effects of electronic word-of-mouth (eWOM), electronic referral (eReferral), familiarity and cultural distance on behavioral…

Revisiting the impact of VR applications on hotel bookings

Sungsik Yoon, Mehmet Erdem, Markus Schuckert, Patrick C. Lee

The current study aims to investigate hotel guests’ intention to use virtual reality (VR) and willingness to pay more for hotels that have VR applications (e.g. virtual room tour…

Using social learning theory in examining YouTube viewers’ desire to imitate travel vloggers

Linh Ha Le, Murat Hancer

Applying social learning theory and the source credibility model, this study aims to investigate the impacts of perceived attractiveness, expertise and trustworthiness of YouTube…

Managing service innovations at online travel agencies: evidence from China

Yu Mu, Bart Bossink, Tsvi Vinig, Suchuan You

Research on service innovation management of online travel agencies (OTAs) remains relatively scarce. This study aims to illuminate the detailed components of managing service…

Rethinking trust in tourism apps: the moderating effect of age

Chenggang Hua, Shu Cole, Nan Xu

This study aims to explore the role of trust and effect of age in the process of technology acceptance.

The speed of change and performance risk: examining the impacts of IT spending in the US hotel industry

Nan Hua, Tingting Zhang, Melissa F. Jahromi, Agnes DeFranco

This study aims to investigate the impact of the speed of change (trend) in information technology (IT) expenditures on performance risk indicated by revenue volatility in the US…

Do kiosks outperform cashiers? An S-O-R framework of restaurant ordering experiences

Xi Y. Leung, Bryan Torres, Alei Fan

This study aims to compare the performance of self-service kiosks in a quick-service setting with the performance of cashiers. In particular, this study explores both internal…

Expected benefits with using drone food delivery services: its impacts on attitude and behavioral intentions

Jinsoo Hwang, Jinkyung Jenny Kim

This study aims to propose the effect of five sub-dimensions of the expected benefits, which include compatibility, social influence, convenience, function and emotion on attitude…