British Food Journal: Volume 95 Issue 10

The Strathclyde University Food Project: Marketing, Relationships and Structures

Susan A. Shaw, Sara Carter

The first of a series of articles explaining the objectives,methods and progress of the Strathclyde University Food Project –a British food industry initiative which has as its…

The UK Tomato Industry: Market Intelligence and Producer Co‐ordination

Susan A. Shaw, Neil Harris, Sara Carter

Describes the state of the UK tomato sector which is facing fallingreal price levels and low profitability in a situation of generalovercapacity in the EC tomato industry and…

Opportunities and Change in the British Strawberry Industry

Sara Carter, Susan A. Shaw, Neil Harris

Describes the changes which have taken place in the UK strawberrymarket in recent years and presents an outline of the opportunities forBritish producers identified by the Soft…

The UK Apple Industry: Production, Markets and the Role of Differentiation

Sara Carter, Susan A. Shaw

Describes a number of serious challenges facing the British appleindustry. Concludes that the way forward lies in moving away fromcompetition in commodity markets by…

The British Vegetable Industry: Changing Marketing and the Role of Market Intelligence

Sara Carter, Susan A. Shaw

Presents an analysis of the domestic market for field vegetablesand comments on the nature of the market changes and the role of marketintelligence. Concludes with a discussion of…

The UK Bacon Deficit: Cause, Potential and Success Factors

Susan A. Shaw, Neil Harris

Britain is substantially less‐sufficient in bacon production thanother European competitors, especially Denmark and The Netherlands,although in recent years the competitive…

The Development of Opportunities for Regional Food Suppliers

Sara Carter, Susan A. Shaw

Market trends have offered an incentive to retailers todifferentiate product assortments by region, whilst new developments inpurchasing technology have enabled retail buyers to…