Table of contents
Bradford's retail market area
Clement RichardsonLooks at the Bradford retail market area in terms of workplace, bus service and local newspaper circulation in order to measure the intensity of market linkages between Bradford's…
Large retail firms in Europe: their characteristics, relative importance, and future development
James B. JeffreysExamines a list of the 50 largest retail firms in Europe in terms of sales. Looks at their differences and similarities and also forecasts their future. Draws valuable lessons for…
Marketing orientation and organizational design
S. SaddikReports part of the results of an investigation of marketing organization structures in the British textile industry. Looks particularly at textile engineering, wool textiles and…
Forecasting problems in the gas industry
F.J. JohnsonStresses the importance of forecasting in essential supply industries such as the gas industry with regard to storing the product. Examines some of the problems encountered in…
Toward a theory of marketing strategy
Jan G. UdellReveals that, in marketing strategy, non‐price aspects are more important to the manufacturer than pricing. Examines this behaviour, showing that there does not appear to be a…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall