Table of contents
Keeping Advertising from Going Down in History — Unfairly
Richard W. PollayThe history of advertising seems destined to be very negative in its judgement about its social and cultural consequences. The regrets and fears of many prominent scholars about…
553
A New Medium for Advertising: The Postcard, 1900–1920
David M. WilliamsBetween 1900 and 1920, postcards were produced and sent for almost every kind of promotion. Postcards were delivered rapidly — often on the same day within London and in many…
273
The Positioning of Good News: The Christian Gospels as Marketing Communications
A. H. WalleA close reading of the Gospels of The New Testament reveal that the various authors were clearly aware of certain key principles of marketing and advertising which we have…
215
Dorland: Its Origins and Growth to 1939
Elizabeth Hennessy, Ian KeilDorland began in the USA as an agency specialising in selling holiday resorts, especially on the East Coast. Its direction under Walter Edge became more general and opportunities…
76
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall