European Journal of Marketing: Volume 8 Issue 2

Industrial buyer behaviour: Some aspects of the search process

George A Luffman

Investigates those aspects of the communication process which relate to the conditions determining the receptiveness of the individual buyer to marketing communicative and the…

International marketing strategy decisions and the growth rate of major American firms

A. Coskun Sanli

Explores, within the framework of international research, product, distribution and price. Investigates the behaviour of large US firms with a view to identifying and difference…

Competitive marketing patterns in Canadian markets: 1958‐1967

Richard J. Aylmer

Reports the highlights of a study designed to describe certain relationships between sales trends and advertising and price patterns for nine Canadian grocery markets from 1958 to…

The marketing of services: an approach

K.J. Blois

Investigates the marketing of services, defining the term and describing previous work carried out in this area. Shows how theories of buyer behaviour can help in formulating…

The facet design approach to the construction of multivariate marketing models

Jacob Hornik

Introduces the concept of facet meta theory for the development of marketing theories proposes that this technique is effective in that it leads to systematic formulation of…

Television advertising: a consumer viewpoint

D. Jobber

Presents and analyses the results of an explorating study into consumer reactions to television advertising. Assesses consumer attitudes by the use of three criteria: consumer…

Clues to the design of a marketing mix

G.E. Kiser, S.R.G. Rao, C.P. RAO

Looks at two aspects of the industrial purchasing process: constructing a definitive any variations in their relative importance by purchasing and non‐purchasing executives when…

Jaguar's Pricing Policy — A Comment

André Gabor, J.M. Bates

It is common knowledge that the emergence of a secondary market implies that the price in the primary market has not equated supply and demand, and it can generally be assumed…

A Comment on ‘A Note on Jaguar's Pricing Policy’

N.R. Barnard, D.F. Midgley, S.A. Hanmer‐Lloyd

In a recent paper, Harrison and Wilkes carried out some simple economic analysis demonstrating some shortcomings in Jaguar's pricing policy and advocating a market‐oriented…

Jaguar's Pricing Policy — A Reply

R. Harrison, F.M. Wilkes

Professor Gabor and Mr. Bates, together with Messrs. Barnard, Midgley and Hanmer‐Lloyd are quite correct in pointing out our arithmetical slip and the incorrect differentiation of…