Strategic Direction: Volume 27 Issue 8

The rise of the global small business

Addresses how business is changing and becoming more global, and looks at some of the ways in which small businesses can remain competitive.

The TV game: how will Apple, Netflix, Hulu and Time Warner play?: Behind the scenes at the most complex show on earth

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Keeping it in the family: How to improve succession planning

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Innovators' toil combines blood, sweat and genius: But barriers exist to fulfilling potential

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Reputation reward for ethical firms: CSR adds to prestige – and the bottom line

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

“Make it new” or pay the price: Firms show more willingness to tackle innovation

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Building legitimacy within a Scandinavian MNC: An analysis of the factors that influence sustainable strategic sourcing decisions

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Everyone's getting the online habit: But don't write off the more traditional activities

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Higher, faster, stronger … and more money: How the Olympics paid off for General Electric

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Interview with Christian Stadler, author of Enduring Success

The purpose of this article is to provide an interview with Christian Stadler, author of Enduring Success: What We Can Learn From Outstanding Corporations.

The legal documentation that you need to trade online

Luxury: because you’re still worth it (how austerity in the UK is not deterring consumers from buying luxury goods)

Engagement strategy aims to take long-term interest rates higher (guiding principles of car manufacturer Honda’s marketing strategy for the use of television advertising)

Blend in with the scene to get maximum ad stand-out (the effectiveness of advertising based on social media and networks)

Can Microsoft ascend into the cloud? (the level of resistance likely to be encountered by Microsoft from its customers as it prepares to launch its “triple play” strategy)

The extraordinary emergence of China

Diary

Energy efficiency boom anticipated for India

How to Measure and Manage Your Corporate Reputation

Measuring environmental strategy: construct development, reliability, and validity

Stretch the brand through halos (the nature of sub-brands and their role in the halo effect of marketing strategy)

Profiting from corporate social responsibility

Facing up to new competition

Equipped to sustain (how an organization’s internal audit plan can help it meet its current sustainability needs)