Table of contents
After NAFTA: The Long‐Term Benefits
David A. HeenanIt's getting down to decision time. The U.S. Congress will soon vote on the proposed North American Free Trade Agreement (NAFTA). The October 1992 accord, hammered out after many…
The Need for Long‐Term Investment in American Corporations
Kenneth M. DavidsonContrary to the conventional wisdom, it's not fluctuations in the stock market that have put the American economy in jeopardy. It's the fact that American firms persist in…
Times Change, But Do Business Strategists?
Michel RobertCorporate America has never been as engrossed in the techniques and formulas of competitive analysis and strategy as it has been over the last 10 to 15 years. At the same time…
Pushing the Right Levers — the Right Way
Patricia Plessinger CraigTHE PROBLEM A number of corporations that responded to the competitive pressures of the 1980s and early 1990s by reorganizing and right‐sizing are dissatisfied with the results.
Watch on the EC: Investment Opportunities
Hugh DykesTo the surprise of many observers, the European Community is not a fortress. Though it's not exactly an open house, this enormous, diverse, and now unified market has clearly got…
Market‐Entry Approaches for Central Europe
Jan NiemansIt is tempting to think of the countries of Central Europe as one homogeneous region. But their prewar stages of economic development varied greatly, their communistera experience…
The Health of Nations
Richard B. EgenSince 1985, notes a recent McKinsey & Co. study, the formation of international joint ventures involving American corporations has increased by 27% a year. However, the study…
Purchasing a Plant in Poland
Western Europe's unification efforts have transformed the area into an essential market for many international companies. At the same time, the breakup of the former Soviet Union…
Strategic Planning Unbound
Alexander HiamSpurred by globalization, the maturation of consumer markets, the greater number of products and marketing messages in every market, the accelerating advance of technology, and…
How to Build a Benchmarking Team
Michael J. SpendoliniThere is nothing that can wreck a well‐intentioned benchmarking plan faster than selecting the wrong people for the team. Take the company that chose staff members who didn't have…
Crisis Management: Forewarned is Forearmed
Daniel G. JohnsonFour years ago, the Exxon Valdez ran aground in Prince William Sound, Alaska, spilling millions of barrels of oil and despoiling a priceless wilderness. Exxon's clumsy reaction to…
ISSN:
0275-6668Renamed from:
Business Strategy SeriesOnline date, start – end:
1980Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Ms Nanci Healy