Journal of Business Strategy: Volume 22 Issue 6

SHORT TAKES

More firms are adopting customer relationship management (CRM) programs, according to The Conference Board. In a recent survey of 96 global firms, The Conference Board found that…

CLIPPINGS

Marketing people are preoccupied with doing research and “getting the facts.” They analyze the situation to make sure the truth is on their side. Then they sail confidently into…

Real‐Time Strategy: What Is Strategy, Anyway?

Richard W. Oliver

On the face of it, defining “business strategy” seems like a no‐brainer. Yet when I was confronted with the challenge recently i n a faculty meeting, I found myself rather less…

PROCESSED CHANGE

Michael Hammer sees process as “the Clark Kent of business Ideas”—a concept that has the power to change a company's organizational design.

MANAGEMENT THROUGH MEASUREMENT

Take a look at some measures that really matter.

CREATING BUSINESS VALUE THROUGH INTANGIBLES

Willy A. Sussland

Because intangible assets drive business potential, companies need processes for managing and measuring the value of these assets.

THE VALUE OF RELATIONSHIPS

An organization's relationships have become measurable assets fraught with their own set of risks and rewards.

BUILDING A BETTER BOARD

David Finegold, Edward E. Lawler, Jay Conger

A rubber‐stamp board serves everyone—especially the CEO—poorly.

THE RENAISSANCE STRATEGIST

Bolko von Oetinger

It might be better to explore the contents of a diverse variety of boxes, than to “think outside” of just one box.

Stack Attack: If Not Now, When?

Bristol Lane Voss

We've been here before—recession, abrupt change, collective loss—just not all of us together in recent memory. But many of our predecessors have, and survived. In addition, our…

The Last World: Courage

Courage is often a quiet thing, not much remarked upon. But on September 11, hundreds of those quiet acts merged to become deafening roar, and we had too many object lessons in…