Table of contents
Local Government in England and Wales
D. A. YorkeStates that the role of local government in England and Wales is to provide a vast range of services in accordance with both the wishes of the community it serves and the…
Marketing and Non‐Profit‐Making Organisations
D. A. YorkeLooks at the application of marketing philosophy to non‐profit‐making organizations, looks briefly at the work of Kotler and Levy. Examines similarities between non‐profit‐making…
The Meaning of Marketing and Leisure: Issues for Research and Development
Gordon FoxallSuggests research themes and conceptual extensions which may be useful to researchers of the leisure industry in the marketing context who are trying to increase commencial…
The Marketing of Public Library Services in the United Kingdom — The Rationale for a Marketing Approach
Blaise CroninOutlines the rationale for a marketing approach to the management of public library services. Looks at the history of public library services and their social and technological…
The Marketing of Public Library Services in the UK — Practical Applications
Blaise CroninLooks at the practical applications of marketing principles to the management of library services in the UK. Assesses the place of market research in the planning cycle and…
Public Libraries Can and Do Make a Difference: A Case to be Proved
Pat ColemanStates that public libraries are under threat of decreased financial resources owing to government expenditure restrictions. Suggests that the purpose of public libraries must be…
A Reference Library Talks to its Users
A. DurcanOutlines a recent experiment in user research carried out by Derbyshire Library Service, by means of a survey. Seeks to discover if the right range of services or products are…
Marketing the Library Service — Sales and Promotion
Norman TurnerStates that the present recession and associated government policy on local authority expenditure has hit hard at library services throughout the UK. Proposes that libraries…
Influencing Politicians
R. UsherwoodPosits that library public relations are concerned with effective management of communication between the library organization and its public. Suggests that, because of this fact…
Marketing and Museums
D.A. Yorke, R.R. JonesLooks at the historical background of museums, stating that there is no national museum service, and that the administration of museums lies in a variety of hands: departments of…
The Definition of Market Segments for Leisure Centre Services: Theory and Practice
D. A. YorkeExplains the concept of market segmentation and uses the results of two surveys carried out in two urban areas of the UK to illustrate how leisure centre managers might improve…
Sales Promotions and the Marketing of Local Government Recreation and Leisure Services
Donald W. CowellStates that, owing to major change in the field of marketing in the past 20 years, there has been an increase in the use of sales promotion. Proposes that managers in local…
Local Authority Publishing in the United Kingdom
D. KenningtonLooks at the types of published material available through libraries, museums, art galleries and records offices under the direction of local authorities. Examines the importance…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall