Table of contents
IMPLEMENTING CORPORATE STRATEGY: THE STORY OF INTERNATIONAL THOMSON
Gordon C. BruntonHow does a small Britain‐based publishing company grow to a diverse $2.5 billion company with worldwide interests? The story offers insights on corporate growth and expansion.
DESIGN: A POWERFUL BUT NEGLECTED STRATEGIC TOOL
Philip Kotler, G. Alexander RathDesign is a potent strategic tool that companies can use to gain a sustainable competitive advantage. Yet most companies neglect design as a strategy tool. What they don't realize…
A FRESH LOOK AT NEW PRODUCT DEVELOPMENT
Donald F. Heany, William D. VinsonCompanies that fail to develop new products will eventually see profits diminish. Yet for a surprising number of companies, product innovation is not a strength. The authors call…
DEALER NETWORK STRATEGIC PLANNING
Warren A. DeBordFor many companies, dealer networks are the key to success. Networks provide the critical access to companies' markets. Yet, too often, companies have not expended the effort to…
CREATING COMPETITIVE WEAPONS FROM INFORMATION SYSTEMS
Charles Wiseman, Ian C. MacMillanAs the pace of competition intensifies in the 1980s, information systems will emerge as critical new weapons in the battle to gain an advantage over competitors. The authors show…
APPLICATION OF TECHNOLOGY LIFE CYCLES TO TECHNOLOGY TRANSFERS
Michael G. HarveyMultinational companies often wrestle with the question of how to transfer technologies to less developed countries. Any appraisal system should include an examination of internal…
THE RELATIONSHIP BETWEEN TECHNOLOGICAL AND BUSINESS INNOVATION
Roland L. RoehrichIn the competitive environment of the 1980s, business and technological innovation must be more closely linked than ever before. The author examines the reasons why and explores…
THE NEED FOR STRATEGIC FLEXIBILITY
David A. Aaker, Briance MascarenhasHow can today's business cope with increasing uncertainty? The answer lies in opening up avenues of strategic flexibility. The authors tell how.
The New Technologies: An Industrial Revolution
Harry J. GrayThroughout history, technology has been the driving force behind progress in almost every sphere of endeavor. This is no less true today. Emerging technologies once again, as in…
Strategies at Exxon
Clifton C. GarvinExxon's higher earnings in 1983 came despite the continuation of a three‐year decline in oil demand. Now, however, a turnaround in oil demand appears to have taken place. In the…
Six “Commandments” for Successful Futures Studies for Corporate Planning
Guenter Mueller, James B. SmithTrappers study their prey and take advantage of the daily regularities in the selected victim's behavior. Corporate strategists, however, must be more astute than trappers; they…
The Consumer Revolution in the Supermarket
R. Gordon McGovernAmericans are eating differently these days and that fact is fundamentally changing the face of the food processing industry.
The New Phase of Strategic Management
Peter PekarCorporate planning in U.S. industry came of age in the 1970s. Numerous firms recognizing the tremendous forces impacting industry saw the need for a formalized planning capability…
Long‐Range Planning: The Need for Strategic Skills
Warren E. ClarkeToday's “long‐range planning” efforts most often take three to five years as the nominal long‐range horizon. Unfortunately, most plans in reality look no further than one to three…
The Relationship Between Long‐Term Strategy and Capital Budgeting
Steven D. Grossman, Richard LindheDecisions on capital investments at both the progam level and the specific asset level should be made in the context of the objectives of an organization as a whole. The addition…
Making Cluster Strategies Work
John M. StengrevicsIn the Summer 1983 issue of this journal, Heany and Weiss introduced “cluster strategy” into the lexicon of strategic planning. They argued that in diversified corporations…
The New Alchemy: Divestment for Profit
Howard Harowitz, Doug HallidayWe are all very familiar with the concept of “cash cows,” “dogs,” “stars,” etc., and can cite chapter and verse on the necessity of getting rid of the dogs. In a growing number of…
ISSN:
0275-6668Renamed from:
Business Strategy SeriesOnline date, start – end:
1980Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Ms Nanci Healy